The ProblemYou Were Set Up to Fail
Let’s be honest — marketing your trades business hasn’t exactly felt fair. You know how to run a job site-- But nobody handed you a marketing blueprint on how to make the phone ring. You tried boosting a post or two… and it felt like setting your wallet on fire. You're either crazy busy and can't keep up, or it's dead slow. Imagine if you had a tool that could fill that slow time...
- Agencies are sending you "monthly reports" that make no damn sense.
- You're told to “build your brand,” but what you need is leads.
- Word of mouth is great — until it dries up.
- Most marketing advice is for influencers, not tradespeople.
- You’ve got a business to run. You don’t have hours to “learn the algorithm.”
- You're tired of paying for leads that go nowhere..
Let’s be crystal clear: You weren’t the problem. You just never had the right tool.
And that’s exactly what the Tools of the Trade Playbook delivers — the tool that should’ve been in your box from day one.
Wasting money. No leads. No clue what works.
Book My Playbook Intro CallThe SolutionHow We Repair Your Business
Let's face it. It's not just about getting more leads, it's about getting consistent cashflow to grow your business. The Tools of the Trade Playbook is a system — not a class, not a theory, not another guru selling magic dust. This is a field-tested, trades-built roadmap that walks you through every step of growing your business with confidence.
It was built by tradespeople, for tradespeople. Every page, every template, every tactic is designed for someone like you — boots on the ground, schedule to manage, and customers to serve.
Here’s what’s inside
Step-by-step training anyone can follow
From owners to spouses to CSRs — we make it dead simple.
High-converting landing pages
Not blog pages. Not pretty websites. These are designed to get the phone ringing — period.
Google & Facebook ads that work
No guesswork. Just plug in the proven campaigns we use right now.
Tracking tools to double down on what’s working
Stop wasting money. Start scaling what delivers.
Resources for your “partner in crime”
Whether it’s your wife, your admin, or your business partner — they’ll know exactly how to help grow the business.
Created by tradespeople who’ve done the work
No tech bros. No theorists. Just real builders who figured it out and want to pass it on.
If you want to build something that lasts, you need more than just your wrench.
You need the right plan.
I'm Ready to Book a Call
The Ultimate Marketing ToolThe Last Tool You Will Ever Need for Your Trades Business
Running a trades business requires more than just skill on the job — it requires steady work coming through the door. But for too long, tradespeople have been left guessing when it comes to marketing. You've got the talent, the experience, and the drive — now you need the system.
The Tools of the Trade Playbook is more than just a course or a few templates — it's the last tool you’ll ever need to grow your business reliably. Why? Because it’s built just like any tool in your kit:
Simple
No fluff, no theory, no marketing buzzwords. Just what works.
Durable
Use it again and again. It grows with your business.
Built for Purpose
Designed specifically for tradespeople.
Not influencers, not agencies, not laptop kids.
A tool is only as good as the hands that hold it. But the right tool?
That changes everything.
Let’s See If the Playbook Fits
The TransformationWhat This One Tool Can Do to Repair Your Business
Let’s walk through the difference this one tool can make — in plain language. This is where tradespeople go from surviving to thriving.
Before the Playbook
- You wake up hoping the phone rings — but have no idea why it’s quiet.
- You’re spending money on SEO or ads — and crossing your fingers.
- You’re stuck in agency cycles — overcharged, underdelivered, and blamed.
- Other companies seem ahead — and you're tired of feeling behind.
- You’re great at your craft — but it’s starting to feel like that’s not enough anymore.
VS
After the Playbook
- You stop feeling behind. You feel confident and in control.
- Your ads are live, running profitably — and you’re in charge.
- No more agencies. No more gimmicks. Just systems that work.
- You’re quoting stronger, closing better — not racing to the bottom.
- You have clarity, structure, and direction.
Before, you were guessing. After, you’re in control.
Show Me the PlaybookThe AnswerFrequently Asked Questions
We know investing in your business takes trust. Below you’ll find answers to the most common questions about the Playbook — what’s inside, how it works, and what it can really do for your business. No jargon. Just real answers, built for real tradespeople.
- Do I need to be “tech-savvy” to use this?
- Can my wife or office manager run this for me?
- How fast will I see results?
- What platforms does this work with?
- Do I need a big budget for ads?
- What if I’ve tried ads before and they didn’t work?
- What if I’m already using an agency?
- Is there a refund policy?
Nope. We built this for busy trades business owners and support staff who aren’t marketers. Everything is step-by-step, in plain English, with screen recordings and templates. If you can follow instructions, you can do this.
Absolutely — in fact, that’s exactly how we built it. Kat ran the marketing side of our own trades company while Cory handled operations. Whether you’re in the field or managing the phones, this system is designed to be passed off or run alongside your day-to-day.
Some companies see results within a week of launching their first campaign, especially if they already have a decent reputation. But it depends on your area, service, and how quickly you follow the steps. This isn’t magic — it’s a system. If you follow it, it works. The Playbook itself has dozens of self-guided modules that can be completed in as little a week or several weeks depending on how much time is dedicated to watching and implementing each step.
We show you how to run proven ad campaigns on Google, Meta (Facebook/Instagram), and how to use landing pages, automations, and simple tracking to tie everything together. We also cover how to integrate with tools like Housecall Pro, and GoHighLevel to have automated systems that work for you.
Not necessarily. We recommend starting with as little as $20/day and scaling once you see results. Most trades businesses waste way more than that on bad leads or boosting posts. This system is about making every dollar count and getting you high quality leads (customers) who want to work with you.
That’s exactly why we made this. Most trades businesses fail with ads because they don’t have the right setup, offer, or follow-up system. This playbook fixes all three — with templates, copy/paste tools, and a simple framework that’s already working for companies just like yours.
No problem — this will either help you run things in-house or make you dangerous enough to hold your agency accountable. You’ll know exactly what’s working, what’s not, and how to stop bleeding money.
Yes — if you go through the content and genuinely feel it’s not valuable, shoot us an email within 30 days and we’ll make it right. We built this to help trades businesses win, not trap people.